Unwind Minds

elephAi, built by Unwind Minds, is a maternal mental health platform for women trying to conceive, pregnant, or in the postpartum period. A daily emotional check-in under 30 seconds anchors her mood to validated clinical screening instruments (EPDS, CORE-10, WSAS, PHQ-9), building a continuous trajectory rather than a single isolated data point. This feeds our proprietary Layered Feeling Intelligence (LFI) engine, architected in three independent layers: BRAIN, our predictive ML model trained on a custom maternal psychometric dataset; HEART, our passive data-acquisition layer syncing sleep, activity, and wearable signals without adding burden; and HARDSHIELD, a deterministic escalation pathway structurally independent from the predictive model, so a genuinely at-risk case is never left to an algorithm's judgment alone — real risk routes immediately to a human clinician. We sell directly to mothers and families through a subscription model, and license our clinical dashboard and LFI infrastructure to clinics, insurers, and employers, giving the clinician visibility between visits that they currently lack. elephAi is live today on the Apple App Store, generating organic recurring revenue with zero paid marketing spend, built by a team pairing clinical research credentials with production ML experience from regulated, high-stakes environments. No competitor combines genuine prediction, maternal specificity, human escalation, and biometric grounding in one product — we believe that combination is what makes continuous, responsible perinatal mental health care finally possible at scale.

Pregnancy and early motherhood are the highest-risk window for emotional overload in a woman's life, yet today's support arrives late and in silos — up to 70% of early distress is missed or never diagnosed, because standard care relies on point-in-time questionnaires rather than continuous signal. Untreated perinatal mood disorders cost Europe an estimated €14B annually, and the WHO is explicit that left unaddressed, severe maternal distress can carry real risk of self-harm.