BAC

A lender or broker turns on Origin and decides which partners they want. Origin's agents do the legwork: campaign agents find the right partners from market signals, acquisition agents sign them, and engagement agents keep them referring, with every referral traced to its partner and the customer's consent recorded. Firms pay for the agents they run, so for about the cost of one business development manager, Origin can work more than 140 partners instead of 40. We've spent a decade inside financial services, eight lenders and brokers are building Origin with us before launch, and we're starting in lending before widening to all of financial services.

Lenders and brokers grow on referrals, but professional referrers send them only about one deal in seven. The builders, installers, dealers and accountants who meet borrowers at the moment they need finance mostly send one deal every few months, so they're never worth a person's time. Working partners by hand takes a business development manager, who costs about A$165,000 a year and can look after around forty partners. That's over A$4,000 per partner per year, so the long tail of partners is never called.