By You

Users simply upload a photo or complete a facial scan of their current makeup look, and our AI analyzes their application, identifying strengths and areas for improvement. The app then provides customized recommendations and step-by-step guidance tailored to their unique facial features, skin tone, and beauty goals—making makeup education faster, more affordable, and more accessible.

Face By You solves the problem of inaccessible, time-consuming, and expensive makeup education. Our target customers include young women learning makeup for the first time, busy career women who don’t have hours to watch tutorials, and women who lack confidence preparing for special occasions. Today, they rely on YouTube, TikTok, trial and error, expensive makeup artists, or buying multiple products to find what works. These solutions are often generic, overwhelming, time-intensive, or expensive and rarely provide personalized feedback. Face By You addresses this gap by using AI to analyze a user’s actual makeup look and provide personalized, actionable guidance based on their unique features, skin tone, and goals.